As Kingsley Amis taught us, drinking is good because it enables us to become our nighttime selves. The good Doctor Jekyll knew what transformative powers an elixir can have, though I think that K. Amis was aiming more at the feeling one gets when the evening is close at hand, the first bottle is uncorked, and the toil of the day seems suddenly like a memory from last week. Bruce Wayne and his alter ego always occupied the same corpus simultaneously but when he dons the cape and cowl, a powerful metamorphosis takes place.
Of course, veteran drinker James Bond knew better than to wear a dinner suit before 6pm. He’s not a farmer. And while not every primate can emerge as strikingly from the surf as Mr. Craig can, day drinking is pleasing because it enables one to glide through the sunlight in a frame of mind usually reserved for Saturday night. It allows you to become your nighttime self while the sun is up.